Quite a while ago I wrote a post on spinning text using PHP to create lots of fresh content from one single block of marked up text. I actually had use for a nested version of this spinning code the other day so set about creating a more efficient version of my previous nested spin

I recently had an SEO expert give us a few hours of his time to provide some suggestions to compliment our SEO strategy. One of the techniques that he introduced I was so impressed with (due to it’s utter simplicity) that I am kicking myself for not thinking of it before! Basically, if you have ‘doorway’ pages into your site (e.g. you have pages for ‘Cambridge Widgets’ and ‘Preston Widgets’ and alike) and want them to be dynamically generated, from the same content, but not to suffer horrible duplicate content penalties, you can use a ‘spinning’ function to generate contextually similar, different, content. The original concept is here, but I have enhanced it a bit to better suit my needs.